Lottery Advertising and Public Policy

The lottery is a form of gambling in which people pay a small amount for the chance to win a prize ranging from money to goods or services. Its operation has raised a number of issues. Some governments outlaw it, while others endorse it and regulate it to some extent. Lottery advertising focuses on persuading people to spend their money on the chance of winning big prizes. Federal law prohibits the mailing or transportation in interstate commerce of lottery promotions, although state laws vary.

Those who play the lottery often believe that if they could only hit the big jackpot, all their problems would be solved. But God tells us that money and possessions are not the answer to life’s problems, and the lottery is just another way to fall into the trap of covetousness (Exodus 20:17; 1 Timothy 6:8).

Lotteries are run as businesses and therefore must focus on maximizing revenue. This requires a heavy investment in advertising that seeks to convince people to spend their money. Moreover, the promotion of lotteries is at cross-purposes with state policies that aim to reduce state debt and provide public services without excessively burdening lower-income families.

As a result, lotteries become highly effective political tools that attract large groups of voters. These include convenience store owners, who benefit from the high volumes of business lotteries generate; suppliers of lottery tickets, whose executives contribute heavily to state political campaigns; teachers (in states where lottery revenues are earmarked for education); and state legislators (who develop a taste for gambling). The success of lotteries has generated debate about their appropriateness as state revenue sources.